Are you looking for new packaging for your brand’s products? There are a variety of options for choosing the right packaging for you, so here are some of the considerations to take into account when deciding on how you will portray your corporate identity with different types of box designs:
What are the pros and cons of choosing standard styles of packaging for your products?
If you are looking to revamp your packaging strategy, you may have considered ordering plain or standard boxes to ship your goods or sell products in-store. You could benefit from low costs, pre-determined sizes to meet requirements for posting your products and using less waste with sustainable materials. You could opt for non-branded, simple boxes that may not cost much to help you save on expenses, and there may even be eco-friendly packaging options available that make it easy for your customers to recycle the boxes after receiving their items.
However, deciding on packaging that doesn’t reflect your brand’s identity or help you stand out amongst competitors could in fact be a costly mistake. How will your customers remember you if you aren’t displaying your USPs and logo on the packaging you’re using? Brand loyalty is key for repeat business, so it’s vital that you harness any potential ways of getting your brand noticed and making sure your customers keep you in mind when making their next purchase.
Skimping on cheap packaging could also mean that your products aren’t well protected during transit. Imagine investing in a bulk order of standard boxes that end up being poor quality and damaging your precious goods – your customers won’t be happy, and you could lose out on income by needing to replace broken products.
So why choose bespoke packaging?
Custom printed packaging that incorporates your logo, brand colours, and useful information about your products or services can be a gamechanger for your business. Investing in bespoke boxes that are dedicated to promoting your brand can help you harness new business and retain customers by generating brand awareness that is vital in today’s competitive markets.
Choosing to work with a packaging designer who can advise on the best size, shape, look and feel for your bespoke boxes can make a world of difference. Packaging Works creates custom packaging that includes the following benefits:
- minimum orders of just 30 boxes to get you off your feet when launching new products
- eco-friendly materials and options for making your customer base aware of where the sustainable materials came from as well as printed instructions for recycling the packaging
- we can advise on the best size for your boxes if you are planning to post your products or sell them in store
- bespoke inserts and accessories to carefully and securely package your products to ensure they are safe… and to create an unreal unboxing experience for your customers!
- endless possibilities when it comes to the style, size, shape, and design of your packaging: we can create just about any type of box you could dream up to make your brand stand out!
If you have any questions about why you should choose to create custom packaging, get in touch with our team of packaging designers who can help you design the ultimate packaging for your brand.
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