Recently, the ick has become the new and more extreme way of saying ‘turn off’ – and often there’s no going back. With Valentine’s Day upon us, we thought we should address packaging icks so you can make sure you don’t turn off your potential consumers.
Hard to open packages
Unless it’s eating, you shouldn’t have to use your teeth for anything. Nothing irritates customers more than a product that is challenging to open, regardless of how lovely the bespoke box may be.
Customers will likely choose a different brand the next time if your package forces them to twist their wrists, cut their fingers, or use scissors and knives. Consider using boxes with inserts to hold the product in place instead of rugged plastic.
Fonts you can’t decipher
It’s 2023, nobody wants a partner OR a package they can’t read… for the product’s name and description, use a distinctive but recognisable and readable font. When the consumer can’t see what is within the packaging, your text and design are very important especially when you’re selling in stores.
Bad for the environment
With a range of sustainable options on the market, there’s really no need to choose plastic packaging. When you’re designing your bespoke boxes, they need to be recyclable, biodegradable, or at least eco-conscious.
Excessive packaging
One way to turn off consumers is to use excessive packaging – it’s wasteful, bulky, and unnecessary. Due to the extra shelf space it takes up, even stores dislike it…
Reduce the amount of interior space in your package with inserts and tissue paper for packaging success!
Selecting the wrong materials
Don’t catfish your clientele! If the packaging does not meet the high-quality requirements that customers anticipate for a particular item, customers may choose another option next time. When it comes to packaging, quality counts.
Despite the challenges of shipping, online shoppers expect their purchases to arrive in perfect condition. Cheap packaging can lead to damaged and returned items.
Typos
The reputation of a company can suffer as a result of typos and incorrect labels. Even if the internet often finds typos and graphic design errors humorous, sometimes they demonstrate a lack of care.
Before printing and packing, have each word and sentence reviewed by several departments – you don’t want a PR disaster like the unfortunate incident with Susan Boyle’s album release hashtag.
How to avoid the ick…
Every package design requires a tremendous amount of thought and preparation. Too frequently, businesses go ahead with packaging without considering customer feedback!
- Choose materials, colours, and fonts that will improve the perception of your brand
- Consider what consumers expect from your packaging
- Select a trusted packaging design company – like us 😉
- Ask different departments for advice to make sure there are no typos
Whilst we can’t help you become lucky in love, we can help you with perfectly matched packaging. Email us today at info@packaging-works.co.uk to discuss which style of boxes are your type on paper.
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