Valentine’s Day may seem like yesterday, but in fact another chocolate-friendly holiday is just round the corner – Easter! Your products may be set and ready to hit the store, but have you thought about seasonal packaging?
Whilst you may think that Easter seasonal offers aren’t your jam, you don’t want to be left with egg on your face if your competitors hit the right spot. Afterall, packaging speaks to customers, and if they are into Easter, why not create packaging for this time of year?
Easter is for everyone
Gone are the days of Easter products being aimed at children, more adults are treating their friends and spouses to fancy chocolates and gifts this time of year. Make sure you don’t turn juvenile with your branding if this isn’t your target market.
Spring into action
Christmas is seen as a holiday with a lot of wastage, specifically with wrapping paper and excess packaging. Think about how you can be eco-friendly during Easter – spring is a great time to look for more natural forms of packaging.
Use seasonal touches
You don’t have to completely rebrand your packaging for Easter, think about simply adding some seasonal flare. Your branding is important and has probably taken years to perfect, so you could just make small changes by adding traditional Easter touches to parts of your design.
Our minimum order is just 30, allowing you to use Easter as a limited offer to encourage sales. If you don’t use all your boxes, you can always reuse your Easter packaging the following year!
Stay true to your brand but get creative!
When branding is done right, the options are limitless. You can use your logo, brand colours and fonts in any way you want. Finalise your product before you design your packaging and adapt your packaging to fit.
You may want to showcase the goodies with a clear window, or you may want to add an interactive element. Think about how you can use tongue in cheek language to give your branding an eggs-tra level of fun.
Ready to give your Easter packaging the eggs-factor? Contact us today!
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