Brands need to be prepared when yearly events are approaching, and everyone is currently gearing up to hop into spring. Make sure your packaging accurately captures the mood of the upcoming Easter season with some ‘egg-ceptional’ suggestions from our packaging experts…
Universal packaging
Easter is a celebration of the arrival of Spring, in addition to its religious tones. Be aware of your audience when selecting religious language and symbols.
It is a common misconception to believe that only youngsters may enjoy Easter. Whilst children have long enjoyed bunny prints and chocolate eggs, more recently, large, ‘egg-travagant’ bespoke boxes have begun to appear in the market alongside this basic packaging.
Think nature and new beginnings
It seems badly toned for plastics to be used to mark the beginning of a season that focuses on nature. More than ever, consumers are conscious of the threats to the environment that their wasteful purchasing decisions pose. Haven’t made the switch to eco-friendly packaging yet? Easter could be the perfect time to launch!
By deciding to use recyclable, compostable, or biodegradable packaging materials, you can keep your brand current with consumer demands. Using eco-friendly packaging materials increases brand awareness and encourages consumer brand loyalty.
Simple seasonal symbols
Your brand will be easily recognised if you keep the essential components of your package while adding seasonal styles. In your custom printed boxes, for instance, using rabbit, chicken, and egg patterns and symbols while maintaining your brand colour and logo can be a good place to start.
Showcase your product
If you know which packaging designs work best for your brand, the options are endless. For elaborately decorated Easter eggs, for instance, adopting window packaging may be more advantageous than any other choice.
Windowed packaging enables you to highlight the beauty of your goods and assist clients in choosing you wisely.
The easiest way to create your unique Easter packaging is to get in touch with our design team who can bring your ideas to life – the possibilities are endless with our custom packaging designs!
To start designing your Easter campaign, email info@packaging-works.co.uk today.
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