Consumer behaviour and buying habits have significantly shifted during the pandemic, effecting all different stages of the supply chain. As the world is battling this health and economic crisis, packaging is changing for good.
Packaging will still rely on specific characteristics like usability, but the overall process is developing, and this isn’t a negative thing. Whilst the world feels stagnant you don’t need to be – stay ahead of your competitors by focusing on four things:
Sustainability
The pandemic has torn through our planet so it’s no surprise people are now paying more attention to our environment. Environmental awareness is increasing, and your company should consider that, in 2020, statistics showed that consumers would pay more for environmentally-friendly packaging so why not make the switch?
Once upon a time, environmentally friendly choices were limited but it’s 2021. Eco-friendly packaging doesn’t have to be unattractive. We offer vegetable ink printing and many ‘green’ packaging options.
Our square bespoke boxes are made from:
- Fibre source: 100% post-consumer recycled waste
- The pulp in this product is free from bleaching
- Board thickness: 2mm or 1.2mm
Our cylinder boxes are made from:
- Totally chlorine free pulpboard
- Recyclable materials
Custom box covering materials:
- Acid-free, biodegradable, wood-free and age-resistant
- ECF (Elemental Chlorine Free) fibre
- Totally sustainable and made of recyclable materials
Changing consumer desires
Dealing with COVID-19 has pushed consumers out of their regular routines and changed their behaviours and habits. Consumers are becoming more mindful of their purchases and focusing more on health and wellbeing.
More consumers are shopping local, with the pandemic effecting local businesses. For small businesses this may mean focusing on a packaging strategy for in-store (post-lockdown) or delivery options that weren’t available pre-lockdown.
Shipping
The pandemic is happening at the same time as Brexit, increasing costs for many companies that import packaging from countries outside of the UK. Packaging Works is a UK-based company – we can ensure your boxes will be delivered within two weeks and all our materials are sourced from suppliers in the UK.
E-commerce
Finally, preparing your packaging strategy for e-commerce has never been more important. The number of products sold via online channels is ever increasing and many companies have been forced online.
Packaging for e-commerce is different to packaging created for a store shelf. Your packaging needs to be photographable for your online store or social media platforms but also needs to be practical. You must think about preventing product damage during the postal journey and if you haven’t already, seriously consider influencer marketing.
If you have any questions about how you can adapt your packaging strategy to align with the changing consumer behaviours, email info@packaging-works.co.uk today. Alternatively, you can take a look at some of our packaging creations here.
Back to Blog