Packaging may not appear to be a major branding decision, but it can be! If you are a luxury brand, discover how premium custom boxes can help your business.
Although premium custom boxes are more expensive than standard shipping boxes, or product packaging, they may earn you more loyal customers in the long run.
Luxury bespoke boxes have more usage
The focus of traditional packaging is to protect your product in transport, however, if you spend more time developing a functional, premium box it can provide more convenience and add value to your product.
One example of a premium, luxury box is this limited-edition Pandora box which doubles up as a jewellery storage box – buyers can reuse this box for years to come.
Design is everything
If you have trouble standing out from competitors, you can separate and demonstrate your quality by designing custom packaging. This is where packaging design can make a big difference: distinguishing your product from the crowd.
Shape, colour, texture, and font, for example, can make packaging stand out on shelves, in your marketing and increases the likelihood of being featured in an unboxing video!
High-quality packaging reflects the value
When brands take special care in selecting premium packaging boxes, it reflects positively on the company. Customers will notice that a company pays close attention to detail and quality, indicating that they care.
To be a successful luxury and high-quality brand, the journey must be carried throughout the product experience. This even includes shipping boxes as well as packaging.
If a product breaks in transport or the box falls to pieces, the illusion is shattered. Customers, on the other hand, can feel as if they have a truly unique and valuable product that they are willing to purchase if your box quality matches that of the product.
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