Staying on trend is one way to keep customers coming back whilst also gaining new business. One way you can utilise changing styles is by adapting your packaging. In a world full of limitless packaging design, it can be hard to work out what’s in fashion, but we’ve boxed up the latest trends for you! Here are some of our packaging experts’ predictions for 2023…
Packaging with keepsake value!
We all appreciate companies who go above and above with their thoughtful products, so why not design a box that your clients will want to keep? This way your consumers’ homes will showcase your brand, inspiring questions from visitors!
Easy packaging for end-of-life information
With sustainability on everyone’s lips, advertising the eco-friendly points about your packaging will score you points with green-minded consumers. Why not add some information about how to recycle both your packaging and product? This will show you care about the planet before, during and after you’ve sold your product.
Bright and bold colour combinations
A simple trick to jazzing up your bespoke boxes is adding or personalising tissue paper! This year you’ll see a few businesses opting for contrasting colour schemes. You could even go one step further and choose a brightly coloured personalised ribbon.
Using your packaging as advertising
No one will be surprised to learn that packaging is a terrific space to express your brand’s values, make an impression, and generate anticipation with each unwrapping.
On the exterior, keep it sleek and basic, and inside, add that splash of brand! Important brand or product information can also be included without extra printing.
Top tip: Use QR codes to provide more information about your business, product, or a how-to video, or to make it simple to reorder with just a quick scan.
Back to Blog