Did you know that certain brands who supply goods and services to the royals are allowed to display the ‘Royal Warrant’ on their packaging?
The Royal Warrant features the royal coat of arms and the phrase, ‘by appointment to Her Majesty the Queen.’ Hundreds of companies are allowed to display it on their packaging or products. There are around 30 Royal Warrants granted each year, and the companies must outline their environmental and sustainability policy in order to be granted with one.
Following the death of Queen Elizabeth II on 8 September 2022, brands that display the Royal Warrant with the late monarch’s coat of arms must remove it from their packaging. The Royal Warrant Association Holders Association (RWHA) has announced that the warrants have now become void.
This is affecting hundreds of brands including some of Packaging Works’ clients, Cadbury, Coca-Cola, and Jaguar, as well as:
- Heinz
- Premier Foods
- Unilever
- British Sugar
- Britvic
- Martini
- Johnnie Walker
- Gordon’s
- Pimm’s
- Barbour
- Boots
- Clarins
- Bentley
- Molton Brown
(To name a few!)
The good news is that the companies have two years to phase out the existing packaging and products that bear the Queen’s royal coat of arms, so all being well, nothing needs to go to waste. They must then rebrand any products showing the Royal Warrant with a new version for King Charles III.
Whether you are a brand impacted by this change of the Royal Warrant or if you simply would like some new custom packaging, get in touch with Packaging Works to get started designing luxury packaging!
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