Discover what successful brands are doing to make it in the world of offline retail.
With many customers becoming disillusioned with mailing times and more into local brands, it’s important to perfect your in-person selling and branding when looking at your brand strategy. In this blog, we’ll help you discover how to take your brand from online to offline.
Make in-house inspirational
Customers prefer to be treated as individuals, so make sure you provide one-to-one assistance and individualised product recommendations. You can even use your retail packaging to catch their attention and tell them about your brand.
Free samples and personalised treatment are getting rarer as times get harder and many stores move online, so think about offering in-store refreshments or samples.
Utilise technology by designing QR codes to direct customers to promo codes, or a free Wi-Fi connection. While you focus on running your business, these interactive tools will improve the customer experience.
Join forces with local businesses
If you’re having trouble getting customers through the door, collaborative selling may be the answer. A retail collaboration may take the form of a joint advertising campaign, a co-sponsored event, or a sales and distribution agreement.
Your collaborative selling strategies should not be set in stone. Be ready to alter your course if necessary. Flexible partnership plans can help you adapt to the ever-changing landscape of offline selling.
Offer unique in-store promotions
Do you have any repeat online customers? Offer discounts or coupons that can only be redeemed in-store. This may entice them to visit your store and make a purchase. Loyalty or referral programmes can also be used to encourage repeat in-store purchases.
Live streaming, sharing behind-the-scenes footage, and using branded hashtags online are some other cross-promotion strategies. Offline customers can then interact and post more content, luring online shoppers to your store.
Ace your aesthetics
Offline selling success is built on a foundation of positive in-store experiences, ranging from excellent customer service to exceptional brand aesthetics. From packaging to presentation make sure everything in your stall or in-store matches your brand and what you want your consumers to see and feel.
If you’re ready to start designing the perfect packaging to suit your brand, email info@packaging-works.co.uk today to get started.
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