Getting ahead of the game is critical in the run-up to Christmas, and at Packaging Works, we believe that it’s never too early to start planning your Christmas campaign.
Autumn is an excellent time to begin preparing your business for Christmas while also generating a few extra sales during the summer months, giving you insight into how to tune your business to your current audience.
Put your plans into play as soon as possible…
The first step is to engage your current customers and inspire new ones, so consider creating a pre-Christmas campaign. It’s easier to encourage returning customers than new customers, so make sure whatever campaign you plan reinstates the importance of your brand to both audiences – never slack.
Then, once you launch your Christmas campaign, focus on convincing these first-time buyers to buy from you again, because the trust and brand values are already there.
Be the first and the best!
When sales are lower in the summer, you have more time to plan things like Christmas advertising, and typically when the summer comes to a finish, your competitors aren’t thinking about Christmas at all.
Typically, launching your Christmas campaign just after Halloween is a good idea, even if you’re a European-based company, where Halloween isn’t as popular as in the US. Launch your campaign in early November and catch the hearts of customers with offers like:
- Free postage
- Customer loyalty programmes
- Discount on multiple purchases
- A sale
Be prepared!
Start working on your Christmas logo and imagery right away. This gives you plenty of time to create the best designs possible.
Everywhere a customer can see your logo, a Christmas-themed logo is required. The key here is consistency, and consistent branding communicates to anyone who sees your logo that you’re doing something special for Christmas. It is essential that your Christmas logo and imagery fit across all platforms, from social media to your website.
Christmas Packaging
With increased competition during the holiday season, you’ll want your products to stand out this season. And we all know what that means… you need some nice packaging!
We specialise in custom boxes and have a soft spot for festive seasonal packaging! Take a look at some of our designs in our Christmas packaging blog. Is it beginning to sound a lot like Christmas? Get in touch today to start planning your Christmas packaging campaign.
Back to Blog