The festive season has crept up on some of us and if you work in retail, you’ll understand this time is more important than ever. It’s time to get selling, get creative and get impressive!
Did you know, the famous Christmas TV adverts are decided two years in advance? Don’t fret if you’re not that organised – Packaging Works has a turnaround of two weeks, so if you’re slightly behind we can still get your custom boxes under the tree for Christmas Day. If you’re wondering where to start, here are some ideas for your Christmas campaigns…The power of influencers
The footfall in shops has yet to recover from the pandemic as many consumers are continuing to shop online. Using influencers is a quick and relatively low-cost way of getting your product in front of your ideal audience – just make sure to research which individuals relate to your product!The unboxing experience
Unwrapping presents is a spectator sport – there’s nothing quite as satisfying as watching someone open a beautifully wrapped present. That’s why the unboxing process is so important for your consumers. Make sure you do everything to provide an aesthetically pleasing unboxing process for your customers, especially if they’re the type of people to video it and they’ll be sure to choose you again!Storing your boxes
Christmas isn’t just a walk in the park for businesses. It can seem like a marathon sometimes, especially if you’re a small business starting out. Ordering boxes in bulk reduces the unit cost, but some businesses just don’t have room to store their custom boxes.Don’t worry – we are happy to store your bespoke boxes and deliver them as and when you need them!